Brian G. King is regarded as the world's leading authority on web directory software.
He created his first directory in 1998, a flat tree structure in html, followed by a database driven, ASP (Active Server Pages). This was followed by a database driven, PHP and MySQL platform that has been continually developed over 10 years.
His company Ripefruit has developed bespoke software and published directories since 2000, launching 14+ directories in 5 niche verticals.
In 2014, he published his first book, the best selling guide to directory software, Directory GoPro.
What advice do you give to budding publishers?
They must be experienced in the industry that the directory will target.
They don't need to know about directory software or the web directory industry but a clear understanding of the marketplace is imperative.
I have seen time and money wasted developing a directory for the wrong reasons.
Unrealistic goals and expectations are a common theme. "Build it and they will come" does not apply to anything on the internet let alone a web directory.
When considering whether to create a web directory, he offers these tips
- Structure: Category / Sub categories
- Location: Country / Regions
- Marketing: Traffic Generation
- Revenue: Listing, Affiliation, Classifieds, Advertising
- Research: Understand the marketplace
Hundreds and hundreds of directory projects are launched every year, most of which fail.
Don't be one of them!
Become a Directory GoPro Member
Beside being extremely knowledgeable, I have always found Brian to be extremely interesting and fun to talk to.
Paul Myers [Websyte Corporation]
Save $$$ and time building a directory that fails