A Business Directory is a website set-up to generate revenue from advertising, listings and affiliation.
Here is the reason 99% of “business directories” fail.
Business directories never generate any traffic
- No traffic means no visitors
- No visitors means no advertisers
- No advertisers means no revenue ($$$)
Why they don’t generate traffic?
99% of all traffic on the internet is generated through search terms on search engines (Google).
Search engines do NOT rank “directory” pages in search results… in other words, a business directory will never appear for keyword term searches in organic search results.
- Business directory pages have not ranked in search engine results (serp) since 2011.
The only way of generating traffic is to fund an advertising campaign (Adwords) making it unviable.
Why EXPOSE the truth?
By exposing the truth, it shows honesty, integrity and reliability.
Have we got anything to gain by perpetuating a lie? Of course not.